Before the ferry, the bags and the bike, there is the word: getaway.
Nobody searches for "accommodation with transport". They type the thing they want: a getaway, a couple of nights, somewhere quiet with a porch.
Pair that word with the two letters every islander uses and you have an address that already sounds like a weekend, ready for packages, a guesthouse or a planner who books the boat and the bed together.
Where the name could take you
Four businesses that already speak this word, and would rather own it.
Vacation packages and deals
Boat, bed and a table for two, sold together as one easy booking.
Weekend getaway planner
Friday-to-Sunday plans for people who only have two nights to spend.
Inn or vacation rental brand
A name for the house itself, the one returning guests type from memory.
Travel newsletter or blog
Letters, guides and ideas for the next trip over, sent before the season starts.
Wish you were here? Write your price on the back
One card, one round-dollar figure. Every card gets read, and every card gets an emailed answer.
Postage from$2,500
To the owner ofMVGetaway.comMartha's Vineyard, Mass.
Cards below the postage will not go out.
Agree, move, pay, in that order
A price you both like is put into short written terms that each side signs. Should the two of you prefer an escrow firm minding the funds while the rest happens, that is arranged.
Next the name changes hands, either moved onto your login at your own registrar or unlocked, with its authorization key mailed to you for claiming. The seller sees no money until you have said the name is safely yours.
Until those terms are signed, no card commits anyone.